Executive Assistant — Get Lit Landscape Lighting
- Built and implemented a 28+ document SOP library covering lead intake, follow-up, scheduling, invoicing, HR, and marketing — standardizing operations for a business with no prior documented processes
- Designed branded sales collateral, including 7 service-specific lookbooks and a referral partner program presentation, used directly in client-facing sales conversations
- Structured and launched a B2B referral partner outreach program from scratch, including call scripts, qualification process, and a 10% commission structure
- Managed the full sales pipeline in Jobber CRM from lead intake through invoicing, maintaining accurate KPI and lead-source reporting for ownership
- Planned multi-channel content calendars and email marketing campaigns (Constant Contact, Mailchimp) across Facebook and Google Business Profile
- Led full-cycle recruitment for a Crew Leader position — screened 144 applicants down to a shortlist of 22, conducted phone interviews, and coordinated final interviews with ownership
- Ran operations independently during ownership absences, executing outreach to 200+ leads with no drop in response time